What Small-Business Owners Need to Know About NIL Sponsorships
The NCAA’s name, image and likeness policy, or NIL, is an interim rule that allows college athletes to earn money by lending their celebrity to endorse or promote products, services or brands. Since it took effect in 2021, NIL deals have exploded, increasing by 146% from 2022 to 2023 according to SponsorUnited, an online platform that tracks sponsorship data.
To know more: https://www.nerdwallet.com/article/small-business/name-image-likeness-sponsorships
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